From Connected Development to Optability - Why We Changed the Name but Kept the Heart
Leadership has evolved—and so have we.
After years of working with organisations under the name Connected Development, we’re proud to introduce our new identity: Optability.While the name has changed, our mission remains the same—helping leaders and teams develop the human skills that drive performance, trust, and long-term success.
In this post, we’re sharing why we rebranded, what Optability means, and how it reflects the leadership development work we’re known for.
Why the Rebrand?
Connected Development was born from a belief that growth happens through meaningful relationships—between leaders, teams, and purpose. That belief still stands strong.
But over time, the work deepened.
We weren’t just helping people connect—we were helping them lead with awareness, inspire action, build trust, and create real, sustainable change.
We needed a name that captured not just what we do, but how we do it. Something that reflected the potential we help leaders unlock, and the intentional, human-centred approach we bring to every programme.
Why Optability?
The name Optability is rooted in two key ideas:
Optimal potential, and
Ability—the ability to lead, connect, grow, and adapt.
At its core, Optability is about helping leaders and teams reach their best—practically, intentionally, and sustainably.
It’s about more than skills. It’s about choice, awareness, and mindset. The ability to lead in a way that’s aligned, human, and built for the long term.
We support leaders at all levels—from aspiring leaders stepping into their first roles, to seasoned executives leading complex change. And our approach is never off-the-shelf. It’s bespoke, practical, and designed for real impact.
The CORE of What We Do
Our work is grounded in the CORE Framework—Connect, Own, Relate, Energise.
This human-centred leadership model is designed to:
Build trust and psychological safety
Strengthen team dynamics
Increase self-awareness and accountability
Unlock collective motivation and performance
Whether we’re delivering coaching, running team workshops, or facilitating leadership development programmes, CORE helps leaders show up with authenticity, lead with clarity, and create the conditions for their teams to thrive.
What’s Next for Optability?
We’re excited for this next chapter—and for the opportunity to keep doing work that matters.
So whether you’re exploring leadership development for your organisation, looking for support to improve team performance, or just curious about a more human approach to leadership, we’d love to connect.
Let’s Talk
If you’re ready to explore how Optability can support your leaders and teams, get in touch. We’re here to help you build leadership that lasts—grounded in trust, purpose, and real-world impact.